The Career Counselling and Guidance Cell in Colleges has been formulated to address the diverse socio-economic challenges and geographic backgrounds of the heterogeneous population of students coming to the Colleges vis-à-vis equity of access and placement opportunities through availability of appropriate institutional support information. Linguistic differences and cultural gaps among students also call for the setting up of placement cells. Availability of relevant and accessible information coupled with professional guidance to utilize the same can result in better career achievements outside the classrooms and help in the healthy progression of students. To gather information on job avenues and placements in different institutions and concerns related to the courses that the College offers. To analyse information in the local, regional and national contexts to explore its relevance and utility for the students in their placements and on-job training. To organise seminars and guidance workshops for informing students about the emerging professional trends and events, job profiles, leadership roles, entrepreneurship, market needs and risks and implementation of national socioeconomic policies and to impart training in soft skills. To promote discipline, healthy outlook and positive attitudes towards national integration and removal of narrow provincial preferences and prejudices.