The Personal Relations Officer shall be responsible for ensuring that the University and its activities, achievements and awards are communicated appropriately to both the internal and external public.Conducts interviews, research, and write news releases, articles, and feature stories; maintain interface with departmental personnel to elicit news and promotional items of interest; Answers requests for information and articles concerning activities within a specified unit/department.The public relations officer (PRO) is the chief person responsible for all communications, public relations, and public affairs in an organization. He/She runs a team that will work on setting the right image for the company's brand among its audience.